Colewood Internet

Colewood Internet is where I first started to ply my trade as an SEO. 

Originally hired for my content writing abilities to give clients better content to target their important keywords, I learned the art of SEO and the fundamentals behind the practice.

My larger clients included:

• Asda Tyres
• Thyssenkrupp Encasa
• Attends
• Estate Net Prestige (Knight Frank)

Match Media, Blue449 & Spark Foundry

Match/Blue/Spark is where I began truly understanding the integration between media and marketing and how the whole ecosystem works together to create great outcomes for clients.

The awesome team here started to develop different services outside of just pure SEO, to be able to cater for different client needs. Services such as Conversion Rate Optimisation and Content Strategy.

My role as Director of the Digital Experience team involves helping and guiding my team to develop and implement market-leading SEO and digital strategies for a number of clients across various industries, both in Australia and overseas.

My larger clients include:

• AustralianSuper
• TAL
• Southern Cross Travel Insurance
• Scape Student Accommodation

I am proudly employed by Spark Foundry, and any SEO contracting undertaken will first have to take into consideration Spark’s commercial interests. 

This means no conflicts with directly competing agencies of Spark or directly competing clients of Spark’s.

There’s not a lot here, as I’m just starting on my SEO for small business journey, so expect this to grow over time and you can see the awesome work I get up to! 

HealthBank

Website: ReachOut Australia

Engagement Breif: Provide a UX report on the website and app experiences for Healthbank. This included the user journeys from both a patient and practitioner perspective to ensure the overall user-experience of the platforms are optimal for each user’s objectives, as well as commercial objectives for Healthbank. This resulted in Conversion Rate Optimisation (CRO) recommendations, alongside overall usability and best-practice improvements to the end-to-end UX and web and app UI.

Spanish Classes Sydney

Website: Spanish Classes Sydney

Engagement Brieft: A one-off cost-efficient project to create a simple WordPress website, write the content and set up the Google My Business profile for a local Spanish tutor. The aim was to create a website quickly in order for Silvia to manage her own website through a simple CMS so she can continue to edit and build on her website when she needs to.

What Silivia Said: “Matthew did my website for Spanish classes which is very professional and creative. I am really greatfull for doing that beacause it helped me to grow my business. I love the fact Matthew was very patient and really listened to me.“

ReachOut Australia

Website: ReachOut Australia

Engagement Breif: Keyword Research across multiple categories to identify currently-performing keywords and high-potential opportunities for relevant keywords that ReachOut weren’t currently performing for. You can read about a keyword research process for small businesses to give this a go yourself!

Sputnik News

Article: “Australian Prime Minister’s Ratings Drop Amid COVID-19 Vaccine Discontent” (source)

Sitebulb

Testimonial: “The flexibility of creating bespoke crawls and reports for whatever your needs. An epic tool.” (source)