Using Recipe Schema for Increased Impressions & Clicks: A Case Study

Recipe Schema can help websites generate increased organic visibility by leveraging rich result spaces in the SERP. This case study...
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How to show E-A-T on your website for SEO

E-A-T is short for Expertise, Authority and Trust. It's to help site owners create a better experience for their visitors....
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Tactics To Rank #1 on Google Without Building Backlinks

Ranking in the top spot for any keyword isn't going to be easy. But here I'll share with you some...
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Case Study: The importance of communication with your hired SEO

Communication between clients and SEOs is really important to ensure the best work is implemented and mistakes are avoided. Here's...
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Keyword Research Tips & Tools for Small Business Owners

Understanding the tools and methods that small businesses need to know about to perform keyword research and connect with potential...
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Core Web Vitals & The Google Experience Update

From August 2021, Google will finish rolling out the Page Experience Update. Here’s what you need to know and how...
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Share of Search & SEO

Share of Search is a new marketing and media metric to help brands understand their place in the market. But...
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Personal Update H1 2021

Things have been a little bit quiet around here. Here's why.
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The Hidden Value in PDFs for SEO

How to identify hidden SEO opportunities from your PDFs and turn that content into high performing pages.
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Intent-Based SEO & Searcher Needs

Understanding the shift from traditional SEO to intent-based SEO and what that means for your marketing efforts.
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SEO Strategy for a Small Business

A deep dive into what you can expect from an seo strategy, and what it all means
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Reviewing Google’s Sites for SEO

My Thoughts on the Google Sites Platform; pros & cons for site building
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