Search Engine Optimisation for Small Business

SEO is a long-term strategy to improve your brand’s visibility for the keywords and queries that your target audience are searching for.

I focus on metrics that matter for you and your business. Weekly ranking reporting is a thing of the past. I’m here to report on data that proves return on your SEO investment:
Traffic, Revenue, Leads and Conversion Rate

Improving keyword rankings is at the core of an SEO strategy, but without the end result of improved business performance, it means very little.

What you can expect from a small business SEO service

Strategise

The Set-Up

The initial strategy of an SEO engagement is critical. This involves a number of steps including:

  • Learning their search behaviour
  • Identifying your website’s gaps
  • Auditing your website’s performance
  • Building a roadmap

Implement

The Execution

This may take shape in a number of ways, depending on your website’s maturity and flexibility:

  • Direct implementation myself
  • Working with you to implement
  • Working with other parties or agencies

Measure

The Outcomes

Measuring the impact of the work will help you get a good understanding of ROI and success:

  • How much did traffic increase
  • How much did sales or leads increase
  • Did your average order value increase
  • Are your site’s engagement metrics improving?

What’s Involved

There’s a lot that goes into an SEO strategy. Some of it happens on your site, but a lot also happens on other websites. Below is a brief overview of the kinds of deliverables and tasks undertaken both on- and off-site.For a further deep dive into what each of these individual tasks will involve, head on over to my SEO Strategy & Deliverables blog.

On-Site

Keyword Research & Optimisation

Competitor Research

Technical & Speed Auditing

Content Research & Creation

Off-Site

Backlink Analysis & Auditing

Linkbuilding & PR

Directory Listing, Maps & Google Business Hygiene

Google Property Maintenance

Let’s chat about your SEO needs!

Packages & Rates

Nothing to see here.

I don’t offer set packages. I work with each individual client based on their specific needs, and we go from there to create a bespoke plan of action.

There’s no lock-in contracts, no fine print and no questions asked should you ever decide to call it quits. Dial up, dial down, whatever you need.

We’ll find out what’s mutually beneficial for us to work together, because that’s the best way to do business. If it’s right, it’s right. If it isn’t, no hard feelings!

The only thing I ask, is for 50% up-front payment and 50% after delivery.If you want to talk bugets, rates and your requirements, get in touch.

Not looking for SEO? What about…

Conversion Rate Optimisation

Maximise your website’s potential by improving its conversion rate.

Content Strategy & Marketing

Create what your users want to engage with and develop credibility.

Let’s chat about your SEO needs!